Try these search terms in Yahoo and Google:
"t shirts dallas" - you will find t-shirtsetcetera.com
"frozen drinks desoto" - you will find gatorsfrozendrinks.com
When you can be found in other ways than the telephone
book it helps increase conversions to sales.
SEO and SEM is an assertive way to convert a targeted buyer to
make a purchase. You simply want to be seen first with a
great presentation and incentives.
All of the small businesses listed above have converted good SEO to
sales. Some have gotten huge sales from Fossil, Dallas County,
Highland Park
High School, and many others.